On Jan 12, WalkMe acquired Abbi. WalkMe is one of the leading vendors in the growing Digital Adoption Platform (DAP) market. DAP tools help guide employees though proper use of their business applications, and help assist customers while navigating a brand's website. Think of DAP tools as the modern evolution of the help file. Abbi, whos name flects their work on A:B testing Business Intelligence, uses machine learning to gather insights into what makes mobile applications most successful.
I sat down with WalkMe's President Rephael Sweary to talk about the recent acquisition and what it means for their customers.