Its new. Its shiny. And you want one.
April 25 2008 11:00:00 PM
Add/Read Comments [8]
One of the themes I've been discuss lately (on this blog, on twitter, in IM conversations, etc.) is how people are always interested in what is new or trendy. That is not a criticism, heck I'm more guilty of this than most people. My manager refers to this as shiny object syndrome. "Oh look Friendster, no MySpace, no Facebook, no Second Life, no Twitter" and on and on and on. The entire web2.0 world lives by this "what is new and cool" meme. Just take a look at Go2Web2.0, and you'll see what I mean.
The problem with this is you often just run into walls, fall into traps, or just end up dizzy and stumble around.
My blog entry the other day cynically poked at this, highlighting how Lotus Notes if introduced today, could easily fulfill all the current hot topics (and do better in security, off-line, replication, directory, ... , ..., ... , than any new product I see today, but I digress). However, the "magic in the bottle" that any product really needs to succeed is the buzz and momentum. My IBM colleague Lauren Cooney, (whom I met on Twitter!) pointed me to some great content from the Harvard Business Review about the importance of Word of Mouth marketing.
So based on the enthusiasm around all these new web2.0, buzz word compliant, virally adopted, super hyped-up products, I've made a huge decision. It is time for me to go after my own millions, ride the wave, and create my own startup.
So I introduce to you... enthewsed (pronounced ĕn-thūz-d)
(logo created here)
My new company will provide Emersive Networking Through Holographic Environments With Smell Enchanted Display. It is the ultimate social network, allowing you to see, interact, and smell all your friends.
Place your order today, and tell all your friends Business Partners interested in signing up, please contact me.
The problem with this is you often just run into walls, fall into traps, or just end up dizzy and stumble around.
My blog entry the other day cynically poked at this, highlighting how Lotus Notes if introduced today, could easily fulfill all the current hot topics (and do better in security, off-line, replication, directory, ... , ..., ... , than any new product I see today, but I digress). However, the "magic in the bottle" that any product really needs to succeed is the buzz and momentum. My IBM colleague Lauren Cooney, (whom I met on Twitter!) pointed me to some great content from the Harvard Business Review about the importance of Word of Mouth marketing.
So based on the enthusiasm around all these new web2.0, buzz word compliant, virally adopted, super hyped-up products, I've made a huge decision. It is time for me to go after my own millions, ride the wave, and create my own startup.
So I introduce to you... enthewsed (pronounced ĕn-thūz-d)
My new company will provide Emersive Networking Through Holographic Environments With Smell Enchanted Display. It is the ultimate social network, allowing you to see, interact, and smell all your friends.
Place your order today, and tell all your friends Business Partners interested in signing up, please contact me.
